Vitamin C (L-Ascorbic Acid) is a powerful antioxidant. It helps scavenge damaging free radicals, helping to prevent and improve the appearance of UV-induced photodamage. It is also important in healthy collagen production and brightens the complexion, while also reducing the look of skin discoloration and wrinkles. Normal skin contains high concentrations of Vitamin C. When the skin is exposed to UV light, pollution, toxins and other stressors which can cause the production of damaging free radicals, Vitamin C helps protect the skin from this oxidative stress, helping to prevent and improve the appearance of UV-induced premature aging. The human body does not produce Vitamin C, but instead relies on obtaining it through nutritional and topical applications.

Vitamin C has become a staple in skincare for its many skincare benefits:

• It’s importance in healthy collagen production
• Helps prevent and improve the appearance of UV-induced photodamage
• Helps protect against external aggressors
• Reduces the look of skin discolorations - for brighter, more even skin tone

Vitamin C is inherently an unstable molecule which can oxidize quickly with exposure to light and air. In formulations, its stability is maintained by using air-tight packaging, pumps or single-use, individually wrapped products.

Vitamin C is ideal for all ages and all skin types.