Step 3 in an ideal skincare routine is a serum or concentrate. As the name implies, serums and concentrates are likely to contain higher concentrations of benefit ingredients—giving an added boost of powerful ingredients to target specific skin care concerns. Serums and concentrates should be used after cleansing and toning, but before moisturizing.
Look for serums with hyaluronic acid to attract moisture to skin’s surface layers, plumping and filling the look of expression lines.
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Look for serums with amino acids and peptides to help target skin’s natural hydrating and support matrix to volumize and provide a more youthful appearance.
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Look for serums with alpha hydroxy acids / polyhydroxy acids, retinol or antioxidants to help target skin’s natural collagen for firming and line smoothing benefits.
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Look for serums with gluconolactone, peptides and skin soothing botanicals to target blotchy skin, restoring calm to skin prone to sensitivity.
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